The story
It started with a simple observation from the inside: operators are drowning in repetitive work and disconnected tools, AI could genuinely help, and almost everyone was going about it the wrong way.
// About Us
Our team has built product, design, engineering and AI strategy inside some of the industry's fastest-growing property companies. We started ScaleGX to make that level of transformation accessible to any operator.
It started with a simple observation from the inside: operators are drowning in repetitive work and disconnected tools, AI could genuinely help, and almost everyone was going about it the wrong way.
We do not do generic AI, and we do not hand you a half-built bot and walk away. We build specialist agent squads, integrate them with the tools you already run, and maintain them over time.
// How we work
No black box. Every engagement moves through the same four stages, and you see your workforce proven long before it goes live.
We start with strategy, not models. Together we map your operation, your tools and your goals, then agree an AI roadmap built to last.
With the strategy agreed, we move into an accelerated build, designing and building your agents on real integrations. Heads-down delivery.
Nothing goes live yet. We run your agents through real and simulated activity at scale, find the weak points and refine performance.
Your workforce goes into production. Agents handle the workload while we monitor, maintain and improve as your business grows.
// The team
Former product, design, engineering and AI leaders from inside fast-growing property and hospitality companies.

Founder & Chairman
Former Managing Director, Spruson & Ferguson
Brings extensive experience across senior leadership roles in intellectual property, legal services, and global professional organisations. Has held executive positions including Managing Director at Spruson & Ferguson and CPA Global, as well as founding and scaling multiple businesses within the IP sector. Earlier in his career, he trained and practised as a patent attorney, before building and leading successful ventures including Kennedys Patent Agency and Envoy International.
At ScaleGX, he focuses on guiding the strategic direction of the business - shaping how agentic AI is applied within professional services and supporting organisations as they adopt new operational models with confidence.

Chief AI Officer
Former CTO, MadeComfy
Brings over a decade of experience in executive technology leadership, including multiple Chief Technology Officer roles across complex, high-growth environments. Has led large-scale transformation and platform development initiatives at organisations including MadeComfy, Orca Enviro and Open Colleges, with a strong focus on building systems that underpin business-critical operations. Specialises in designing and implementing intelligent systems that integrate deeply into organisational workflows, with a particular focus on agentic AI and autonomous execution.
At ScaleGX, he leads the design and implementation of agentic AI systems - defining the technical architecture, guiding development, and ensuring solutions are delivered as secure, scalable, production-grade capabilities that create lasting operational leverage.

Chief Product & Growth Officer
Former Senior Product Manager, MadeComfy & Urban Rest
Brings a strong track record in building and scaling market-leading products, with a consistent focus on growth and expansion. Has led product and growth functions across organisations including MadeComfy and Urban Rest, leveraging agentic AI to scale complex operational environments and enable accelerated business performance. Earlier experience includes software delivery at Pulsion Technology, managing enterprise initiatives such as BT's early AI-driven training programme, alongside founding and running a technology startup.
At ScaleGX, he leads the application of agentic AI across product and growth strategy - identifying where autonomous systems can create leverage, and translating that into scalable capabilities that drive expansion, improve performance, and reshape how the business operates.

Lead AI Engineer
Former Lead Salesforce Developer, MadeComfy
Brings strong expertise as a full-stack engineer with a deep specialisation in AI system design and implementation. Has held technical roles across organisations including Cloudwerx, Iugis and Ivy College, consistently focused on building intelligent, production-ready systems across both frontend and backend environments. Known for his ability to translate complex AI concepts into performant, user-facing applications, combining strong engineering fundamentals with advanced AI capability.
At ScaleGX, he plays a central role in developing agentic AI systems, delivering high-quality, scalable solutions that operate reliably in real-world environments. Recognised for both technical precision and versatility, with the ability to operate across the full stack while maintaining a strong focus on AI-driven innovation.

Lead Product Designer
Former Senior Product Designer, MadeComfy
Brings over 15 years of experience in UI/UX and product design, with a strong focus on creating intuitive, high-performing digital experiences. Has led design across organisations including Urban Rest and MadeComfy, shaping customer-facing products and internal platforms with a consistent focus on usability, consistency, and value. Combines deep expertise in user experience with frontend capability, enabling seamless translation from design into functional, high-quality interfaces.
At ScaleGX, she focuses on ensuring agentic AI systems deliver exceptional user experiences - making complex capabilities accessible, usable, and impactful at scale. Known for blending design thinking with practical execution to create experiences that drive engagement, trust, and long-term value.

Support Crew
Former Support Crew, MadeComfy
Every team needs a support crew, and ours has four legs each. Jolene (Sausage x Maltese) runs morale and lap-based supervision, making sure nobody works too long without a cuddle break. Mimi (Koolie x American Staffy) keeps the energy up and the standups honest, herding everyone back on task. Maisie (Cavoodle) is on calm duty, the steady presence at your feet when a deadline bites. Bella (Beagle x Aussie Shepherd) handles security and snack detection, and reminds us all to step away from the screen for a walk. Between them they keep the humans rested, grounded and showing up at their best.
$ scalegx init --workforce
Tell us about your objectives and we'll help design your digital workforce.
Trusted by short-term rental, real estate and hotel teams.