// About Us

We built the technology behind property and hospitality businesses. Now we build their AI.

Our team has built product, design, engineering and AI strategy inside some of the industry's fastest-growing property companies. We started ScaleGX to make that level of transformation accessible to any operator.

The story

It started with a simple observation from the inside: operators are drowning in repetitive work and disconnected tools, AI could genuinely help, and almost everyone was going about it the wrong way.

The approach

We do not do generic AI, and we do not hand you a half-built bot and walk away. We build specialist agent squads, integrate them with the tools you already run, and maintain them over time.

// How we work

From first conversation to agents in production

No black box. Every engagement moves through the same four stages, and you see your workforce proven long before it goes live.

v0.1 · Discovery

Strategy, set together

We start with strategy, not models. Together we map your operation, your tools and your goals, then agree an AI roadmap built to last.

v0.5 · Alpha

Your squad takes shape

With the strategy agreed, we move into an accelerated build, designing and building your agents on real integrations. Heads-down delivery.

v0.9 · Beta

Proven before it goes live

Nothing goes live yet. We run your agents through real and simulated activity at scale, find the weak points and refine performance.

v1.0 · Live

Full rollout, fully run

Your workforce goes into production. Agents handle the workload while we monitor, maintain and improve as your business grows.

// The team

The people behind ScaleGX

Former product, design, engineering and AI leaders from inside fast-growing property and hospitality companies.

David Kennedy, Founder & Chairman

David Kennedy

Founder & Chairman

Former Managing Director, Spruson & Ferguson

Brings extensive experience across senior leadership roles in intellectual property, legal services, and global professional organisations. Has held executive positions including Managing Director at Spruson & Ferguson and CPA Global, as well as founding and scaling multiple businesses within the IP sector. Earlier in his career, he trained and practised as a patent attorney, before building and leading successful ventures including Kennedys Patent Agency and Envoy International.

At ScaleGX, he focuses on guiding the strategic direction of the business - shaping how agentic AI is applied within professional services and supporting organisations as they adopt new operational models with confidence.

Benjamin Willis, Chief AI Officer

Benjamin Willis

Chief AI Officer

Former CTO, MadeComfy

Brings over a decade of experience in executive technology leadership, including multiple Chief Technology Officer roles across complex, high-growth environments. Has led large-scale transformation and platform development initiatives at organisations including MadeComfy, Orca Enviro and Open Colleges, with a strong focus on building systems that underpin business-critical operations. Specialises in designing and implementing intelligent systems that integrate deeply into organisational workflows, with a particular focus on agentic AI and autonomous execution.

At ScaleGX, he leads the design and implementation of agentic AI systems - defining the technical architecture, guiding development, and ensuring solutions are delivered as secure, scalable, production-grade capabilities that create lasting operational leverage.

Murray Kennedy, Chief Product & Growth Officer

Murray Kennedy

Chief Product & Growth Officer

Former Senior Product Manager, MadeComfy & Urban Rest

Brings a strong track record in building and scaling market-leading products, with a consistent focus on growth and expansion. Has led product and growth functions across organisations including MadeComfy and Urban Rest, leveraging agentic AI to scale complex operational environments and enable accelerated business performance. Earlier experience includes software delivery at Pulsion Technology, managing enterprise initiatives such as BT's early AI-driven training programme, alongside founding and running a technology startup.

At ScaleGX, he leads the application of agentic AI across product and growth strategy - identifying where autonomous systems can create leverage, and translating that into scalable capabilities that drive expansion, improve performance, and reshape how the business operates.

Leo Di Muccio, Lead AI Engineer

Leo Di Muccio

Lead AI Engineer

Former Lead Salesforce Developer, MadeComfy

Brings strong expertise as a full-stack engineer with a deep specialisation in AI system design and implementation. Has held technical roles across organisations including Cloudwerx, Iugis and Ivy College, consistently focused on building intelligent, production-ready systems across both frontend and backend environments. Known for his ability to translate complex AI concepts into performant, user-facing applications, combining strong engineering fundamentals with advanced AI capability.

At ScaleGX, he plays a central role in developing agentic AI systems, delivering high-quality, scalable solutions that operate reliably in real-world environments. Recognised for both technical precision and versatility, with the ability to operate across the full stack while maintaining a strong focus on AI-driven innovation.

Jana Willis, Lead Product Designer

Jana Willis

Lead Product Designer

Former Senior Product Designer, MadeComfy

Brings over 15 years of experience in UI/UX and product design, with a strong focus on creating intuitive, high-performing digital experiences. Has led design across organisations including Urban Rest and MadeComfy, shaping customer-facing products and internal platforms with a consistent focus on usability, consistency, and value. Combines deep expertise in user experience with frontend capability, enabling seamless translation from design into functional, high-quality interfaces.

At ScaleGX, she focuses on ensuring agentic AI systems deliver exceptional user experiences - making complex capabilities accessible, usable, and impactful at scale. Known for blending design thinking with practical execution to create experiences that drive engagement, trust, and long-term value.

Jolene, Mimi, Maisie & Bella, Support Crew

Jolene, Mimi, Maisie & Bella

Support Crew

Former Support Crew, MadeComfy

Every team needs a support crew, and ours has four legs each. Jolene (Sausage x Maltese) runs morale and lap-based supervision, making sure nobody works too long without a cuddle break. Mimi (Koolie x American Staffy) keeps the energy up and the standups honest, herding everyone back on task. Maisie (Cavoodle) is on calm duty, the steady presence at your feet when a deadline bites. Bella (Beagle x Aussie Shepherd) handles security and snack detection, and reminds us all to step away from the screen for a walk. Between them they keep the humans rested, grounded and showing up at their best.

$ scalegx init --workforce

See what your digital workforce could do

Tell us about your objectives and we'll help design your digital workforce.

Trusted by short-term rental, real estate and hotel teams.